Tag: content creation

The gaming industry is growing at an incredible pace. Cyber tournaments no longer look like meetings of dull bores – they have turned into Olympic-level shows with cosmic prize pools, commentators, leagues, professional teams, and million-dollar budgets. Broadcasts of such tournaments are watched by hundreds of millions of people around the world. It is Twitch that has the right to exclusive broadcasts.

Twitch is an online broadcasting platform, the most popular in the gaming segment. Thousands of streamers broadcast their gaming successes in real time. Viewers actively comment on streams and ask questions – not only for the “fan”, but also to learn how to play better.

Twitch is expanding its presence, opening new segments: creative, shows, presentations of large technology companies, and music. It’s safe to say that soon online broadcasts of handmade, DIY, technology, and music events will be as popular as videos on YouTube.

Niche Identification

For your channel to attract viewers and generate income, you need to choose a topic in which you are well-versed and can create interesting content. When choosing, consider the interests of the audience.

The most popular categories of games on Twitch:

• strategies;
• shooters;
• role-playing;
• adventures;
• survival.

Check out the list of games that attract the greatest interest from viewers, especially in the casino sector, where both viewers and participants can receive no-deposit mobile casino bonus codes. Decide in which games you can prove yourself as a professional gamer.

Setting Up Your Channel

The newly created channel looks unattractive, so it needs to be designed with taste and made attractive to users.

Main design elements:

• name;
• avatar;
• a cap;
• description;
• buttons, etc.

Personalize your channel by giving it a title, a description, and a graphic style. For the avatar you will need a photo in JPG, GIF, or PNG format; you can use a ready-made template from the Twitch collection as a header or upload your image 1200×480 in size. The image size must not exceed 10 MB. If desired, you can also put original buttons and icons instead of the standard ones.

Consistent Branding

Strong branding with well-developed media will help attract the attention of the audience, increase their involvement, and stir up interest in the streamer’s existing and new ideas. You can create a logo. It should be memorable and easily scalable across a variety of media. Work out a tone of communication that will be understandable to the players and adequate to their interests and requirements.

Be sure to document your preferred tone of communication in your brand book so that communication with users across different platforms is consistent, even when changing community managers. For branding to work and bring results, it is important to know exactly who you are addressing.

Content Strategy

Launch your webcam, sit and play, and collect donations – this is what the work of a streamer looks like to most people around you. However, keeping the viewer at the monitor and encouraging him to voluntarily part with money is not such an easy task. The presenter must entertain the viewer: tell an interesting story, joke, or comment funny on a message in the chat.

At the same time, they can ask about anything during the broadcast; topics can be deliberately provocative and uncomfortable. A streamer who does not know how to work with them is unlikely to become successful. Take some time to design your stream and channel on Twitch. Tell us about yourself, your favorite genres and games, add links to other social networks or mention top donors.

The correct solution would be to indicate your favorite games. Add to the stream description those projects that you launch most often and which you have succeeded in completing. The description and design of the stream should be such that it catches the eye of a person who only looked at the broadcast for a few seconds. This will help attract an organic audience.

Sit down and write out a content plan for the next few months. Think about when will you want to stream, how much, and what exactly.

Networking and Collaboration

Joint streams will help you share your audience. You will increase each other’s online views. Don’t forget to agree with a friend about joint hosting – hosting someone else’s stream on your channel. This is a great feature that greatly helps streamers reach their audience. It’s also important to watch other people’s streams.

Observation will help you learn some tricks from other streamers, a way of communicating with viewers, or new formats. In this case, spying is not a bad thing at all. On the contrary, it will help. And if you are also active in the chats of other streamers, you have the opportunity to make new acquaintances or attract viewers.

A Twitch channel can be made a source of stable income if you broadcast interesting material on it and attract new subscribers.

Promoting Your Twitch Channel

There are many ways to promote a Twitch channel, free and paid, from inviting friends to buying advertising. Let’s consider what you should pay special attention to when creating and promoting a new channel:

• Define goals and KPIs

Before creating a channel, set specific goals – how many subscribers you want to gain, what level of earnings you want to achieve, etc. Make a plan according to which you will work.

• First subscribers

Fierce competition on the site makes it almost impossible to promote new channels from scratch using only “white” methods. Therefore, in the first stage, to gain your first subscribers, you will have to use promotion services.

• Order advertising from bloggers or other streamers

Order advertising from streamers with popular channels and on social networks. This is especially necessary at the start when no one knows about the existence of your channel.

• Create interesting content

You can only keep a live viewer on your Twitch channel by regularly broadcasting interesting streams. Therefore, preparing high-quality content is the main task of a streamer, which he must constantly work on.

• Develop social networks and a Telegram channel

For people to follow you on social networks, post not only announcements but also the most interesting fragments of already conducted streams.

• Publish recordings of broadcasts on YouTube

If you decide to focus on Twitch, this is not a reason to give up your YouTube audience; publish recordings of your broadcasts there. This will also help attract new viewers to streams.