Just starting as a real estate agent, or feeling like you could use some improvement in your marketing strategy? Check out these top tips!
Whether you’re looking to attract more buyers and sellers or stay top-of-mind with your current clients, there are plenty of great ideas here to help get you started. So what are you waiting for? Get to work and watch your business grow!
Digital and Social Marketing
Digital and social marketing is one of the most important aspects of online marketing, and it’s more than just having an online presence. Social media is also about connecting with people in your community who are potential buyers/sellers – these are the hot prospects you want to reach out to daily. This can be done by sharing information about local events, post-home or apartment sales, market trends, and more – the possibilities are endless.
Digital marketing is also a great way to ensure your website is always up-to-date with current listings. You can use digital marketing to send out targeted emails or post valuable information on your social media profiles that potential buyers and sellers find helpful.
Word of Mouth Marketing
Word of mouth marketing is the best way to reach new clients or customers, genuine estate agents. Let’s face it – who do you think your friends ask when they need an agent? Word of mouth referrals is still one of the most effective forms of reaching new prospects because people trust their contacts more than just about anything else.
Mouth marketing is like gifting your clients a bottle of wine for referrals or sending them postcards with your updates after signing their home sale. Remembering birthdays with a card or gift or simply asking how they and their family are doing is a great way to let your clients know you’re looking out for them.
You can also benefit from digital word-of-mouth marketing, like encouraging users to post testimonials on your company site. Don’t forget to ask for listings too!
Getting Involved in Your Target Community
Another great way to market your business is through community events. If you’re a real estate agent in a small town, being involved with local events can be easier than you think. For example, if you live near a beach or recreational area, volunteer to help pick up litter and spread awareness about the importance of caring for our beaches, trails, and public spaces.
Volunteering for a local charity or fundraiser is also a great way to market your business – you’ll be seen as an active member of the community and will also meet potential new customers. By volunteering, you may find that your clients are happy to support your efforts – this could lead to more referrals down the road!
Good PR is also a great way to promote your business. Remember, there are no “small” local news stories – something as simple as opening a new office or listing that just sold could be valuable information for both potential clients and customers. By giving out quality information regarding your services, your clients will spread the word for you!
Direct Mail Marketing
Direct mail marketing isn’t dead – and in fact, there’s a reason it’s still around and influential. Direct mail marketing is generally less expensive than most other forms of promotion; for example, creating postcards with your contact information can be done at home on your desktop printer for just cents per piece. On the other hand, mobile billboards or radio ads can be pricey to create and may not yield the same results as direct mail marketing.
Direct mail marketing is also a great way to target specific markets. Simply by using postcard templates like those offered by Wise Pelican, you’ll be able to pinpoint your audience by neighborhood, type of real estate service required, and other factors.
Creating custom postcards is one of the most cost-effective forms of direct mail marketing, which you can use to target specific communities. This is especially helpful for real estate agents who work in small towns, where they can easily send out their postcards without help from a third party or advertising agency.
Home-Grown Marketing Tactics
Every realtor’s primary goal is to bring in as many new clients as possible and close the sale. Your first step: make sure you have a wide range of marketing materials like business cards, flyers, and business stationery – any materials you can offer your prospective customers is an asset.
Today, creating your marketing materials is easier than ever – look at Pinterest or Instagram. You can create eye-catching posts with a catchy design that will help drive traffic to your website, blog, or social media sites without breaking the bank.
Remember, the goal of marketing is to make your brand stand out – not be another cog in the machine. By using creative new tactics and staying involved in your target community, you’ll quickly become known as a local expert who can be trusted for accurate information about real estate in your area.
Online Advertising
To reach a larger audience on a budget, you can’t go wrong with online advertising. Websites like Craigslist, BackPage, and others can be a great way to market your real estate services. Many of these ads are linked back to your business Facebook page and other social media accounts; this way, you’ll always have an updated list of interested potential clients without the need for pricey ad campaigns.
Online advertising can be a cost-effective way to market your business. With the ability to re-market potential clients across all of your social media accounts, like Facebook, you’ll never miss another lead or chance to connect with someone in need of your services.
Targeted Marketing
Another critical key to real estate marketing is making sure you’re reaching the right potential buyers and sellers at the right time. Make sure you know which market segments are seeing the most success and focus on those areas – you don’t want to spend time or money marketing to groups that aren’t interested in your services.
Targeted advertising is a great way to target potential buyers and sellers at the right time. With programs like Google Adwords, you can create ads for specific keywords such as “homes for sale” in your area with just a few clicks.
Summary
As with all forms of marketing, it’s essential to be patient and remember that success won’t happen overnight – but when you reach out to the right people at just the right time, you’ll soon see your business take off. By following these essential marketing tenants, you’ll be able to generate an ongoing list of new clients who are ready and waiting for your services.
