The internet is a vital part of our daily lives and has over 23.6 million users in Australia. As the internet’s accessibility and popularity increase, so does its integration within business operations like marketing. This also makes it an excellent platform for businesses to attract new customers.
Digital marketing lets you directly reach your target audience, increase sales, and improve engagement while utilizing fewer resources and being more eco-friendly than traditional marketing methods. Here are a few types of digital marketing that can help your business grow.
1. Social Media Marketing
In 2022, there were over 4.59 billion social media users worldwide. A major reason for social media’s popularity is their algorithms that gather data on users’ interests through their activity. They use the information to provide content they will likely engage with. Paid social media ads also utilize this algorithm, ensuring your products or service reach the people most likely to buy them.
For the best results from social media ads, create multiple campaigns and run them for short periods, then analyze and see which works best. You can improve the ads’ performance by clearly defining the goals and using the correct call to action.
Businesses must also have an active, well-maintained social media profile, as users usually look through social media profiles after looking through ads. An attractive profile that tells your story compellingly can convince visitors to purchase from you.
Create a theme for your social media platform that should correlate with your other online pages and be consistent with your branding. To increase reach, make content using the social media’s inbuilt tools, such as reels for Instagram and polls for Twitter.
Social media platforms promote your content if you post regularly and use the proper keywords. Use a content calendar to schedule posts, ensuring you do not miss any day. You can also check competitor profiles to see how other businesses in your niche operate.
All social media platforms are great for marketing, but depending on your audience, some will yield better results. For instance, you can focus on Instagram for younger audiences and on Facebook for older ones.
2. Affiliate Marketing
Affiliate or influencer marketing entails working with people who gained popularity on social media. Influencers have significant sway over their followers and can encourage them to utilize a particular product or service. In return for the exposure they give you, they earn per each sale you make through affiliate links. You can also give them a one-time payment.
A celebrity with a vast following can reach many people, but they can be expensive to work with. Hiring micro-influencers whose followers match your target audience is better for increasing sales. You should also encourage your preferred influencer to be genuine in their review of your product or service; overselling deters people from purchasing.
3. Pay-Per-Click Marketing
Pay-per-click (PPC) marketing refers to paid ads by search engines. Businesses bid against one another to have an ad placed on top of the search engine for a specific keyword. You only have to pay for PPC ads once a user clicks on the link.
You should bid on commonly used keywords, as they will appear in more searches and attract more potential customers. Initially, you should bid on multiple keywords and later cut down to ones with the highest ROI.
Managing and bidding PPC marketing is challenging and diverts your attention from other vital business operations; it’s best to work with specialized professionals to handle such processes for you. A niche-based approach will serve you well; for example, if you own a construction-based business, look for marketing experts who have worked in the industry to get the best marketing for construction companies.
4. Email Marketing
Email marketing refers to sending promotional and informative emails to potential customers about your products and services. You can collect emails by having past customers fill out forms at checkout and adding a pop-up for signing up for newsletters on your website.
Email marketing has a high return on investment (ROI) because of its negligible costs. You can utilize email marketing software to improve open and click-through rates. Such tools allow you to send emails in bulk, saving time without compromising on personalization.
You can also increase click-through rates by offering coupons in your emails or informing users about limited discounts. Make sure your email is easy to follow through and informative. You can use email analytical software that collects and compares data on your email performance to modify your strategies.
5. Search Engine Optimization (SEO)
In this digital age, people go to search engines like Google when they need to buy products and services or get their questions answered. You must implement SEO strategies that allow your website to appear at the top of the search engine so you can attract more customers and traffic.
Your content must be authentic and easy to understand to rank high. Add infographics, pictures, and videos to the website and use white spaces in the design so it is easy to follow content. You must also ensure your website loads quickly, includes internal links, and constantly updates content.
You can also increase SEO by using popular and relevant keywords. These are the phrases users type in the search bar to gain results. The keywords must match your content but should not be typical; otherwise, competition will be high. Conduct keyword research through specialized tools like SEMRush and Google Trends to know where your content needs to improve.
It’s important to remember that search engines constantly update their SEO requirements. You must keep up with Google and Bing algorithms to ensure your content consistently ranks high.
6. Content Marketing
Content marketing is an information-sharing strategy to increase brand awareness. You can create content such as blogs, podcasts, videos, and infographics that provide information regarding your products and services without directly marketing them. This helps SEO while building your authority and attracting high-quality, relevant traffic to your website.
Content marketing is a long-term strategy that produces slower results than PPC marketing and social media ads. However, you can reuse your content to support your other marketing plans. You can post the videos on social media, and parts of the blog posts can be sent as email newsletters.
To ensure you produce engaging content, consider investing in content analytical software. It will tell you the views of each piece of content obtained, providing information regarding your target audience so you know which content forms or topics to produce more.
As modernization occurs, digital marketing strategies are gaining popularity. Unlike traditional methods, they use fewer resources, are eco-friendly, and have a wider reach. There are multiple types of digital marketing, and you should experiment with various platforms to find the combination of campaigns that suits your business the most.
However, managing various marketing methods can be difficult. Instead, you should hire a local digital marketing agency with experience and knowledge in promoting your type of business. They will achieve better results and can guide you on which strategies to continue and leave.