Category: How To

Custom signage is already widely used as a powerful platform for building a brand. This kind of advertising is very widely used for companies that display vital information about products and services – using new technologies as well. You will agree that with attractive graphics and videos, it is getting easier and more beautiful. But how do we best promote our business with custom signage? Find the answers below.

Custom Signage Is A Great Way For Your Business To Be Noticed

You are an entrepreneur and you have your own business. Of course, you want to be as successful as possible, and the number of your users is increasing day by day. Regardless of the type of business you do, one thing is for sure – clients need to hear about you or SEE you. Custom signage is a type of advertising that can significantly help you with it. If you include custom signage in your advertising, you can be almost sure that people will see you. Well, now – whether they will remember you – depends on your creativity and uniqueness in creating signage. However, you should always keep in mind that the first impression is the most important. So really try to make your signage striking and original.

Custom Signage Will Bring Your Business Closer To The Wider Population

Nowadays, signage, whether digital or light – is a good way to bring your business or brand closer to the general public. This is something that will bring a casual passerby into your restaurant – or bring a client to the door of your office. Effective visual presentation of your business is very significant and is one of the most important marketing tools – with which you can increase the benefits of your business. Not only are these signs affordable – but you can quickly feel the impact on your business. And how best to maximize the benefits of your business with custom signage? Here are a few ways.

How Can You Use Signage To Promote Your Business?

Signage can help us a lot in strengthening the brand or better business. These are just some of the ways in which you can achieve this.

• Try to enhance your signage by using light

Each placement of the sign will make your business more visible and recognizable. However, if you complement the sign with light –  the entire concept will work far more effectively. According to ERB Signs, if your company is located in a busy place, the light effects of your sign will make you more noticeable to passers-by – which can bring you business growth.

• A slogan or a specific word can be of great importance

If you only have a sign that looks nice, it will certainly not bring you the desired results. When you have signage, you need to know how to make the most of it. It is then that the content, slogan, or certain words can play the most important role. Therefore, when creating a sign, one should focus on certain words or a combination of them. The text should be short, clear, and effective. Don’t overwhelm your consumers with so much information that will only create confusion – but create a clear, original slogan that will look tempting.

• Stick to a minimalist design

When we talk about signage, here, as well as in some other creative spheres – the rule is that less is actually more. Your main focus should remain on the information you want to convey to your users or customers. So stick to the most effective rule: light background, darker letters, or graphics. It has been proven that in the largest percentage of cases, such advertisements have the greatest effect.

• Colors in the function of attracting the audience

As with building a brand, colors are playing a key role when it comes to signage. If you decide on a good combination of colors and a nice contrast – you will get a visual effect that attracts attention. Then the colors themselves will draw the viewer’s attention to the content or slogan you present on your sign. However, although colors are a powerful ally – they can easily become your enemy. Therefore, do not use too many different colors on your signage as you will achieve a counter effect. It is best to have two to three colors that will fit nicely – and one which will dominate.

• Try some new materials or technologies

Of course, according to the nature of your business, you always have the chance to choose what suits you best when it comes to the material for the signals available to you. Today, signage with LED lighting is in widespread use – as well as neon signs, stickers, banners, etc. It is only important that you decide which option would be most suitable for you according to the type of your business. We are sure that if you have a law office, you will not put up a neon sign. However, if you own a drive-in restaurant – then something like this is a completely acceptable solution. In any case, today you have various materials at your disposal – with which you can be more than creative, especially with the help of professional companies whose designers can help you in the whole process.

• Try signages in different sizes

Of course, this is one of the things to think about. Namely, to give your work a memorable visual identity – size is important! However, this doesn’t mean that you will always use large billboards, banners – or light advertisements of big dimensions. On the contrary, if your job is such that a potential client needs to see it up close – you will choose smaller ones. Larger signages serve to be visible from a distance. For example, if you own a gas station, it is clear that you will need to have big signage that will be visible to your potential customers from a sufficient distance – so that they can stop and refuel at your place. On the other hand, smaller signs are used for businesses of different purposes. Still, they are suitable to be placed in visible places –  for example, at the entrance to an office building, or in front or inside your store, where they will be more visible to your customers.

The Bottom Line

These are just some of the ways you can use signage in order to promote the business that you do. Try to use signage as a good marketing tool – and also, try to use it wisely. That way, you can expect results, and your business will surely grow large.