I was drawn to this book after reading the feature on it in FORTUNE Magazine. I am a HUGE fan of Apple, from the iPod to the iPhone to the Macbook that is my life. I love their products, their marketing and their vision, so it was really wonderful to read about the origins of the company - and its creator - in this captivating book. Michael Moritz used to be a journalist at TIME before going on to be a business hotshot (he helped launch Yahoo, Google, PayPal, etc, according to the book's bio), so it's no surprise that the book is so well written.

A must read for fans of business books or pop culture or tech history or just interesting books in general! (Posted on 11/17/09)