Overlook Press

Skip to Main Content »

Search Site

You're currently on:

Next:

More Views

Next:

Marian Salzman, Ira Matathia

Available at:
Amazon | Barnes & Noble | Indiebound

Be the first to review this product

$26.95


ISBN 13: 978-0-87951-943-8
Trim Size:
Cloth
Overlook
0000-00-00

Product Description

Two experienced advertising pros present a wide-ranging menu of changes to be expected in the next few years and beyond. Change is the key factor driving profits for the goods and services advertising promotes, so the industry has developed an increasingly sophisticated set of analytical methods and systems for keeping clients up-to-date. This title treats readers to the latest information derived from such efforts. Both authors have extensive backgrounds in market research and foreign markets. This fat compendium of useful items may help consumers and professionals sniff out essential targets of curiosity, investment, or entrepreneurial initiative.

Product Tags

Add Your Tags:
Use spaces to separate tags. Use single quotes (') for phrases.
 
Download our catalogs
Summer 2018
Winter 2018
Fall 2017
Summer 2017
Winter 2017
Summer 2016
Fall 2016
Ardis 2015
Drama 2015
PG Wodehouse

    

Newsletter

Newsletter